First lesson I've learned about AdWords

Friday, October 23, 2009, 8:21 AM
Business by John (Article #247)

I've been tinkering with Google AdWord just to see if it is worthwhile. I won't render a verdict on that for a while, but I have already learned at least on things:

Use the Phrase Match for keywords (keywords in quotes) instead of the Broad Match.

Broad Match pulls in roughly related keywords. I was checking my web logs against the keywords I had received a click on for my main website business website, and found that using Broad Match I was getting clicks for things like graphic design. GFX isn't really my business. Yeah, I understand the relationship between web design and graphic design, but they're not the same thing. And in my case, I tend to be much more focused on being a web developer or a web programmer. Selling generally graphic design -- which extends far beyond a logo and colors for a website -- is not my sales pitch.

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Welcome!

Wonder where to start with your web design business?

This blog follows along with my efforts to build and grow a website design business, Pro Content and Design.

The goal of this blog is to fill in blanks that may be empty as you get your business rolling.

This blog, particularly the source code section, is not intended for beginners. If you are not comfortable with databases, Ajax, DOM objects and other advanced methods, I strongly suggest you go take a look over at W3 Schools before even reading -- let alone tinkering with -- any of the code here.

I hope this blog has some value to web designers as they attempt to get their businesses going.

Good luck, and happy reading.

Thank you,
John Crawford
Pro Content and Design