HD, the internet and the future of TV

Wednesday, February 20, 2008, 10:11 AM
Thoughts by John

I've often pondered why the television business is slow to fall in love with BitTorrent and peer-to-peer file sharing. Yes, it is hard to make an advertising model work. But, if file sharing is the future, it's the future. In ten years the BluRay victory over HD-DVD will be moot, because downloads will rule the internet.

I have also thought that HD offers an opportunity for the networks to place a poison pill into the equation. If the TV networks made HD copies of their shows on BitTorrent the defacto standard, and server them off so many of their own machines that no one could bounce them off the top of search results with a lower-quality copy, you could drown the entire internet in HD.

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HD is bandwidth intensive. The ATSC standard used for over-the-air requires 19 MB per second. Could you imagine how badly the internet would choke on that?

I'd buy a TV network, Cisco stock and both Seagate and Western Digital stock. Because as people gagged the entire system with gigantic shows, it would all have to go somewhere.

Then, I would use the TV networks to promote a culture of promiscuous, rampant, unchecked HD file sharing.

Sit back and laugh as the cash rolled in from selling routing equipment and hard drives.


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Wonder where to start with your web design business?

This blog follows along with my efforts to build and grow a website design business, Pro Content and Design.

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Pro Content and Design

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