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When pricing keywords, start low and keep your eye on the average position.
I have a couple keywords where the estimated first page bid is astonishingly higher that the price I actually need to pay in order to get an average position between 1 and 2.
That said, the bid simulator is honest about this fact. It says .05 a click for my top keyword gets me 594 impressions in a single week, while .20 gets me 650 impressions. A 10% performance gain for a 300% price increase!! Man, I have heard such low bang for your buck since the last time I looked at a high-end video card.
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There is one immutable rule in the world of programming: if a programming language becomes an unquestioned religion, it probably isn't worth learning.
Think about that for a second. C++ and C have always been highly criticized, despite their status as gatekeepers to the upper echelon of programming. PHP has pretty much swallowed the internet whole, while also allowing some of the most insecure code every written to be spread everywhere. Visual BASIC . . . well, hell . . . anything BASIC has been frowned up since DOS ceased to be the stuff.
Python is supposed to the perfect language.
But, it's not.
First off, Python lacks a core constituency. The core Python user seems to be folks too smart for PHP, too cool for Visual BASIC and way too with it to clunk around with C++.
Think that through. PHP is for web apps -- especially if mixed with MySQL and JavaScript by a reasonably responsible programmer aware of SQL injection. Visual BASIC is for building every quick and dirty app for Windows. And C++ is for building all the stuff that runs, well, everything else -- OSes, compilers, interpreters -- we wouldn't even have PHP and VB if it weren't for C++. And we wouldn't have C++ if it weren't for C.
Python seems to exist in the margins. When you need to access a small portion of scriptable code in an app and you don't want to constantly recompile it. That's cute, but it's not the basis of a language you can really use everywhere.
My main problem with my encounters with Python is that it doesn't work consistently enough with MySQL to be useful. Python is not naturally married to a database like PHP is. And it isn't promiscuous in accessing DBs the way Visual BASIC is. For what I do, that breaks the deal. Python has to go.
Also, Python's community seems oblivious to improving its performance and stability with the most broadly used databases. You can't pimp a language in the year 2009 if it doesn't go all PB&J with at least one major database. LAMP stack is what it is because Linux, Apache, MySQL and PHP are inseparable. We'd lost a huge chunk of the internet without anyone of those four.
Python just hasn't found that core constituency. And, frankly, I don't see that ever happening. Python worshippers extol its virtues so much that they don't see its flaws.
Maybe Python is a brilliant language. But, for what?
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I've been tinkering with Google AdWord just to see if it is worthwhile. I won't render a verdict on that for a while, but I have already learned at least on things:
Use the Phrase Match for keywords (keywords in quotes) instead of the Broad Match.
Broad Match pulls in roughly related keywords. I was checking my web logs against the keywords I had received a click on for my main website business website, and found that using Broad Match I was getting clicks for things like graphic design. GFX isn't really my business. Yeah, I understand the relationship between web design and graphic design, but they're not the same thing. And in my case, I tend to be much more focused on being a web developer or a web programmer. Selling generally graphic design -- which extends far beyond a logo and colors for a website -- is not my sales pitch.
It's a simply thing to fix in AdWords. And if the broad matches are beyond what you're selling, it's a good idea to adjust them and not spend money on clicks that aren't selling what you're selling.
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Something I've always been a bit dubious about is the tendency among web programmers to always favor speed. Now, I understand the need to avoid having giant loops of JavaScript code bogging down everyone who owns less than a Core i7. What I'm talking about is particularly that microsecond of server response time that many programmers refuse to sacrifice in the name of massively greater convenience.
I run all my websites off a single template file. That file has pseudo tags for things like the header, footer, sidebars and main content. Then, in PHP, I use regular expressions to fish out those pseudo tags and replace them with whatever dynamic content needs served to fill in the page properly.
For you have something in the template file that looks like this (replace the brackets with lt and gt tags as needed):
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http://news.bbc.co.uk/2/hi/americas/8206305.stm
The money quote:
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On the surface, this is a good idea.
But, it also reveals how painfully clueless some geeks are. Scroll down to the little graphic depicting the alternate browsers you can use. The first option is Firefox... Clueless, I tell ya.
Why is it clueless? Because it betrays the goal of abolishing IE 6 in order to engage in the worldwide geek passtime: trashing Internet Explorer while pimping Firefox.
Geeks are sometimes flat-out braindead when it comes to these things. The goal is to abolish IE6. Not, to abolish IE. And yet, it is quite clear that the folks that run IE6nomore.com are not committed to promoting adoption of IE8, but instead are trolling to bash IE in general without regard to version.
It's clueless. Some people like Internet Explorer. Truth be told, if Internet Explorer had been as good with IE8 back in IE6 days, I never would have adopted Firefox. I mostly use Firefox as my primary browser out of entropy. And frankly, if Firefox continues to decline in quality as badly as it did between v 2.0 and v 3.5, Internet Explorer will have me back.
Geeks of the world, get your heads straight. Oppositional behavior is not goal in itself. Nor should it be. The goal should be to have folks running the best browsers so we can all have the best internet possible. Trying to railroad IE6 users into becoming Firefox adopters is dumb. Just let them upgrade to IE8 and skip the bullshit.
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With a full 90-95% of all IE users now using Internet Explorer 7 or above, it is time to let folks using IE6 that they are as reviled as the guy who is still running 48-bit encryption in IE 5.5.
OK, IE6 users aren't quite that evil. But, it's a huge burden to the average developer to support IE6, especially in the face of one simple, too cool fact about IE7 and IE8 versus IE6: IE7+ has full support for 24-bit images with transparency.
It doesn't sound like a lot, but one of the things that has long held back truly beautiful web design is that transparency layers were never particularly easy in Internet Explorer. One of the joys of IE7+ is that making transparent, 24-bit PNG layer work is now as easy in IE as it is in Adobe Photoshop.
Firefox has had decent 24-bit PNG transparency support since the beginning of time. IE took a long time to come along to that point, and then took an even longer time to force its users along. The fact that people are still using a web browser built fundamentally for Windows 98 is disturbing. Visually, it shows when you use IE6. It's not as secure, it's not as beautiful and frankly WTF people?!
Now that the percentage of IE6 users is so low, it's time to say good riddance to IE6. IE6 is a symbol of users and corporations all being too willing to accept the status quo. IE6 stagnated for more than half a decade until Mozilla Firefox forced Microsoft to accept it had not won a permanent victory in the browser wars. Frankly, that was a good thing. IE8 is a far, far better browser because of the fight.
At the same time, the stagnation that allowed IE6 to fester for so long -- even amid major security issues -- is unacceptable. It should be a teachable moment in computer history: don't let major platforms stagnate. Ever.
It's time to shove IE6 over the cliff. Sure, some outdated people will complain. So what? We don't accommodate the average weirdo who's still running IE 5.5 on an old Mac Performa, do we?
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The anti-sec movement is a group of people who believe that internet security firms should stop publishing exploits. Anti-sec believes that the primary motivation of the security industry in publishing exploits is so the exploits can be easily transferred from whitehats to blackhats without the security firms being blamed. Script kiddies copy the exploits, making the need for firewall, antivirus, anti-adware, etc. more prominent.
This one has been brewing in my mind, but I thought the anti-sec hacking of ImageHost made the issue worth talking about.
I'm a big fan of publishing every single exploit.
There is an old mantra in programming that you cannot achieve security by obfuscation. I am a devout believer. If you think about a building, which is bound to be more effective: camouflaging an unlocked door, or installing a stronger door and locking it?
I also think that people misunderstand the supply and demand component of hacking, especially at the script kiddie level. Script kiddies have a demand for exploits. A lot of script kiddie behavior is about showing off to their friends. In other words, reducing the supply of exploits is not going to meaningfully reduce the number of script kiddies.
As for hardcore hackers, unpublished exploits are their bread and butter! Leaving an exploit unpublished increases that exploits' value to some guy in Romania whose who business is about staying under the radar. If he can come and go as he pleases through an unpatched system, you've provided a value-added proposal to his business. And since going unpublished means an exploit will be less patched worldwide, you've also granted him the chance to hit more machines.
The anti-sec movement -- if it really even exists as a meaningful movement, and isn't some sort of post-modern bullshit attempt by hackers to hack the public conscience -- is misguided. There is nothing to be gained by letting exploits go unpublished.
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© 2010 Pro Content and Design. All rights reserved.
Welcome!
Wonder where to start with your web design business?
This blog follows along with my efforts to build and grow a website design business, Pro Content and Design.
The goal of this blog is to fill in blanks that may be empty as you get your business rolling.
This blog, particularly the source code section, is not intended for beginners. If you are not comfortable with databases, Ajax, DOM objects and other advanced methods, I strongly suggest you go take a look over at W3 Schools before even reading -- let alone tinkering with -- any of the code here.
I hope this blog has some value to web designers as they attempt to get their businesses going.
Good luck, and happy reading.
Thank you,
John Crawford
Pro Content and Design

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